Bao, sharing plates and wine on a sunlit table above the City

A bold opening in the heart of London.

A full creative and digital campaign for the launch of Lucky Cat at 22 Bishopsgate, bringing Gordon Ramsay's most ambitious restaurant to life through strategy, content, and immersive storytelling.

The brief

A destination dining experience.

Located on the 60th floor of 22 Bishopsgate, Lucky Cat is London's highest restaurant, offering bold flavour, world-class design, and unmatched views of London. Our goal was to capture the energy of the space, reflect the brand's unique atmosphere, and drive awareness across social and out-of-home channels.

Sharing plates and cocktails on a table above the City

Sharing plates by the window on level 60

Overhead of the Lucky Cat launch menu spread

Results at a glance

A launch that
made an impact.

Out of home

98M

Liverpool Street passengers a year

Social

130K+

Likes across our 35 launch posts

Pre-launch

44K+

Likes before the doors even opened

Reach

19M

Followers on Gordon's own Instagram

The launch campaign

22 Bishopsgate

We developed a complete launch campaign, from creative direction and content production to social media, paid advertising, and out-of-home across London. The result was a visually striking, multi-channel campaign that positioned Lucky Cat as one of London's most talked-about openings.

Bartender finishing a pink cocktail at the Lucky Cat bar

Window table looking out to the Shard from level 60

Lucky Cat's A view to dine for creative on the big screen above the Liverpool Street concourse

Out-of-home

Liverpool Street
& beyond.

The campaign took over Liverpool Street Station, one of the busiest transport hubs in the UK, with around 98 million passengers passing through each year, as well as digital screens across London, reaching millions of people and building excitement for the launch.

98M

Passengers a year at Liverpool Street

268K

People a day through the station

Casting, production & content

Bringing the
vision to life.

We handled the full creative production, including casting talent, on-site direction, photography and videography, and post-production. Every detail, from the models to the final edit, was crafted to reflect Lucky Cat's bold, sophisticated energy and distinctive look and feel.

Model in a red dress lifting sushi with chopsticks

Behind the scenes on the product shoot set

The finished frame: seasoned, sliced steak on Lucky Cat plates

On Netflix

Featured on
Being Gordon Ramsay.

The launch of Lucky Cat at 22 Bishopsgate was a key part of Being Gordon Ramsay, the Netflix series that takes viewers behind the scenes of Gordon's biggest projects. The restaurant, its creation, and the opening were showcased throughout the series.