Lunch for two by the window at The River Restaurant

A refined visual identity for a London landmark.

We created a fresh, elegant visual identity for The River Restaurant at The Savoy, capturing the beauty of its space, seasonal cuisine, and world-class hospitality through photography and video content used across digital, print, and paid campaigns.

The brief

An icon reimagined online and beyond.

Located within The Savoy, The River Restaurant needed a refined visual identity that reflected the elegance of its space, the quality of its food and drinks, and its position as one of London's most iconic dining destinations. Our goal was to create a cohesive library of photography and video content to be used across the website, social media, paid advertising, and editorial features.

Sunday Roast table from above on Savoy marble Oysters and martinis from above on Savoy marble Set lunch laid out on Savoy marble
Two martinis on River's marble A martini garnished at the River bar

Results at a glance

A stronger presence
across every channel.

Shoot

3

Shoot days at The Savoy in 2025

Library

100+

Finished frames, all in one look

Streams

5

Streams, from raw bar to roast

Still live

18

Months live in River's gallery

Before & after

A brighter, more refined visual story.

We transformed The River's imagery from dark, inconsistent iPhone shots to a cohesive, elevated visual identity that reflects the restaurant's light, elegant atmosphere and seasonal, seafood-led menu.

Before Before: dark phone shot of a cocktail shaker Before: the dining room at night Before: prawn cocktail on the bar Before: oysters being dressed at the bar
After After: a martini poured at the bar After: a window table in daylight After: the raw bar tier After: oysters on Savoy marble

Campaign highlights

A seasonal story through iconic moments.

We created a comprehensive library of photography and video content to showcase The River's signature dishes, cocktails, and seasonal experiences, including dedicated campaigns for the bar and the much-loved Sunday Roast. The content has been used across the website, social media, paid advertising, and in editorial features, strengthening the restaurant's presence and appeal to both locals and visitors.

Cocktail served at the barMartinis from above on marbleA row of martinis on the bar

The Bar

Signature cocktails in a sophisticated setting.

Gravy poured over the Sunday RoastSunday Roast from aboveSunday Roast at the leather banquette

Sunday Roast

A modern take on a British classic.

Sole on white ribbed chinaTartare on white chinaGreen sauce poured at the table

Seasonal cuisine

Fresh ingredients, beautifully presented.

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