Bold creative for a legendary burger brand.
We created a bold, punchy visual identity for Street Burger, reflecting the energy, flavour, and personality of Gordon Ramsay's burger restaurant, and brought it to life across digital, print, and out-of-home.
The brief
A bolder look for a growing burger brand.
From its London beginnings at St Paul's to restaurants across the UK, US, India, Thailand and the Philippines, Gordon Ramsay's Street Burger has built a reputation for big flavours and an unapologetically bold personality. Our challenge was to create a cohesive visual identity that matched the food itself, with photography and creative assets designed to make an impact across social media, digital advertising screens, A-boards and printed marketing materials.
Channels
A consistent look across every channel.
Social media
Bold, scroll-stopping content.
Out-of-home
Digital screens across key locations.
Printed marketing
A-boards and in-restaurant materials.
Paid advertising
Targeted campaigns to reach new audiences.
Before & after
A bolder, more appetising visual story.
We transformed Street Burger's imagery from dark, inconsistent visuals to a cohesive, high-impact look that showcases the quality of the food, the energy of the brand, and the experience of eating at Street Burger.
Also on camera
Speaking of burgers…
Our food photography also made an appearance in Gordon Ramsay's Scrambled episode with Tom Holland, including the imagery used for the episode's thumbnail. A separate production from Street Burger, but another opportunity to put our food photography in front of a huge audience.
Tom Holland and Gordon Ramsay Bond Over a Spicy Fried Chicken Sandwich
Lucky Cat
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Robeks
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