Fresh social for a sunny smoothie brand.
We run social media for Robeks Fresh Juices & Smoothies across Instagram, TikTok and Facebook, creating video-first content and bright product photography that turn every blend into a scroll-stopping moment.
The brief
A brighter feed for a happier brand.
Robeks' promise is simple: happiness is a flavor. Our job was to make social feel the same way, with a steady flow of bright, product-forward content that reaches people beyond existing followers and keeps every location's local page fresh and active.
Before & after
From memes to moments.
Before our support, the feed leaned on memes, giveaways and text-heavy promos, with the same post often repeated only a few tiles apart. We replaced it with a varied mix of sunny lifestyle shots and reels built around the product, and the numbers followed.
~25
Likes on a typical post before
372
Likes on our top reel
36K+
Views on that one reel
Repeat post
The strategy
Reels people actually relate to.
We watched what was trending and what Robeks' audience actually stopped for, then rebuilt the plan around it. Build-a-bowl and build-a-smoothie reels, in-store skits with the team and quick speed challenges replaced the memes, because those were the formats showing real virality.
From
To
Memes and text graphics
Build-a-bowl and smoothie reels
Giveaways and repeat posts
Varied lifestyle shots
Static promo graphics
Trend-led store skits
robeksRobeks Fresh Juices & Smoothies · Instagram & TikTok
Build reels
Speed reels
Build reels
Store skits
Lifestyle
LifestyleResults at a glance
The numbers
don't lie.
Top reel vs. before
15x
More likes than a typical post before our support
372 vs. ~25 likes
New audiences
+53%
Non-follower views, August vs. July
Now 87% of all views
Views
+28%
Reel and post views, August vs. July
36K views in August
Local pages
+471%
Engagement on the Facebook local pages
527 posts, up 687%
Breakout content
A simple idea that took off.
"Who can pour our Mahalo Mango the fastest?" A short, satisfying speed challenge with a timer on screen, a fast hook and a product-forward finish. It quickly became a standout on both Instagram and TikTok and was crossposted across every channel.
22.8Kviews on Instagram
14.5Kpeople reached
372likes
TikTok
13.6Kviews on TikTok
1 in 4watched to the end
36K+views across both
The buzz
Real people.
Real cravings.
From speed-pour debates to first sips of matcha, the new content got people talking in the comments, trying new flavors and asking when a store opens near them.
I want the one Kea makes. That consistency!87 likes on the reel
Got to try all three flavors!74 likes on the post
I love your Shelton, CT location. Great service!96 likes on the post
That strawberry matcha looks so refreshing!81 likes on the post
Stopping by ASAP!92 likes on the post
I'm the fastest, for real.78 likes on the reel
When is Santa Monica opening?89 likes on the reel
Need that immediately!83 likes on the post
Lucky Cat
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